BABY MILO® X THE SIMPSONS Launching Event20.Jan.2014

A BATHING APE® celebrated its BABY MILO® X THE SIMPSONS 2014 collaboration launching on 18th Jan BAPE STORE® One Hysan Avenue in Causeway Bay, with BABY MILO® and the main character of THE SIMPSON, BART. This dramatic combination took Polaroid photos with the first 30 customers who bought the product of this collection, sharing the joy of collection launch together. Moreover, they also went to BAPE KIDS® Harbour City to distribute stickers and take photos with fans.

BABY MILO® X THE SIMPSONS Launching Event
Date: 18th January 2014 (Saturday)
Venue: BAPE STORE® One Hysan Avenue & BAPE KIDS® Harbour City
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I.T’s in-house brands, 5cm, izzue, MINI CREAM and MUSIUM DIV., line-up for the Asia’s Top Fashion Event ‘HKTDC World Boutique, Hong Kong 2014’ and showcase the SS14 Collections14.Jan.2014

I.T, being one of the major contributors to the development of the local fashion industry since its establishment, was featured in this year’s ‘World Boutique, Hong Kong 2014’, organised by the Hong Kong Trade Development Council (HKTDC), on 14th January 2014. This annual event aims to showcase the creativity and the latest collections of fashion brands and design talents from local and international markets. To support this remarkable fashion occasion, 4 renowned in-house brands of I.T: 5cm, izzue, MINI CREAM and MUSIUM DIV., team up and reveal the local fashion power to the world by presenting more than 40 pieces of the latest men & ladies wear SS14 collections. Moreover, local fashionistas Pakho Chau and Kelly Fu were invited to be the guest runway models and celebrate our love of fashion together with the precious guests.
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:CHOCOOLATE x BABY MILO® (Phase2) Pop-up Store Launch Event at The ONE10.Jan.2014

To celebrate the Year of Horse, :CHOCOOLATE aligned with the diffusion line of Japanese street fashion brand BAPE - BABY MILO® to launch a Chinese New Year crossover collection hand-in-hand. In light of the festival theme, the brand set up the :CHOCOOLATE x BABY MILO® Chinese New Year Circus decoration together with the pop-up store at The ONE, launching the limited edition special items. To kick off the collection launch, I.T held :CHOCOOLATE x BABY MILO® Pop-up Store Opening Ceremony at The ONE on 10 January. Renowned model Jennifer Tse and popular group Shine were invited to the ceremony, sharing the joy of Chinese New Year.
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