:CHOCOOLATE x BABY MILO® x SOFTHARD Pop-up Store Launch Event07.Dec.2013

To celebrate the 25th Anniversary of both I.T and SOFTHARD, :CHOCOOLATE worked hand in hand with SOFTHARD as well as the diffusion line of Japanese street fashion brand BAPE - BABY MILO® in developing a special collection. On 7 December, the brand launched the pop-up store at Leighton Road branch in Causeway Bay, and held the :CHOCOOLATE x BABY MILO® x SOFTHARD Pop-up Store Launch Event there. During the event, Jan Lamb and Eric Kot took photos with fans to make the photo-flipbooks, capturing the memorable moment!
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Aape Streetball Jam01.Dec.2013

Aape 3 On 3 Streetball Jam was held successfully on December 1. Over 600 guests and by-passers in the neighbourhood enjoyed the exciting games. For the special event, Aape recruited 16 Men’s Team and 8 Women’s’ Team to compete in the 3 On 3 streetball game. The top four teams on Men’s Open Category competed against four VIP guest teams. The four guest teams include Wang Chau Industry Team A and Team B headed by Shawn Yue, Team Hero led by Plato Lai and PolyU．STAR. The exciting game doesn’t only attract a bevy of basketball stars who demonstrated their exquisite skills and top notch performances to fans, it also saw the hot Super Girls cheerleading for the participating teams and interacting with POLYU．STAR. The fun program also includes exciting Japanese freestyle basketball show, street dance performance and DJ performance turning up yet another notch of the sizzling event.
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I.T celebrates the 25th anniversary with a grand store opening in Beijing Parkview Green29.Nov.2013

November 29, 2013, Beijing -- I.T launched the Parkview Green store and unveiled the“I.T 25-Silver Jubilee Exhibition” to celebrate its 25th anniversary. Kicked off by a VIP cocktail party, famous actor Godfrey Gao also attended the celebration which marked the climax of the night. He also paid visit to the exhibition, which presented a gallery of up to 70 pieces of silver-inspired fashion pieces designed exclusively for the 25th anniversary from over 56 top fashion brands.
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