I.T’s in-house brands, 5cm, izzue, MINI CREAM and MUSIUM DIV., line-up for the Asia’s Top Fashion Event ‘HKTDC World Boutique, Hong Kong 2014’ and showcase the SS14 Collections14.Jan.2014

I.T, being one of the major contributors to the development of the local fashion industry since its establishment, was featured in this year’s ‘World Boutique, Hong Kong 2014’, organised by the Hong Kong Trade Development Council (HKTDC), on 14th January 2014. This annual event aims to showcase the creativity and the latest collections of fashion brands and design talents from local and international markets. To support this remarkable fashion occasion, 4 renowned in-house brands of I.T: 5cm, izzue, MINI CREAM and MUSIUM DIV., team up and reveal the local fashion power to the world by presenting more than 40 pieces of the latest men & ladies wear SS14 collections. Moreover, local fashionistas Pakho Chau and Kelly Fu were invited to be the guest runway models and celebrate our love of fashion together with the precious guests.
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:CHOCOOLATE x BABY MILO® (Phase2) Pop-up Store Launch Event at The ONE10.Jan.2014

To celebrate the Year of Horse, :CHOCOOLATE aligned with the diffusion line of Japanese street fashion brand BAPE - BABY MILO® to launch a Chinese New Year crossover collection hand-in-hand. In light of the festival theme, the brand set up the :CHOCOOLATE x BABY MILO® Chinese New Year Circus decoration together with the pop-up store at The ONE, launching the limited edition special items. To kick off the collection launch, I.T held :CHOCOOLATE x BABY MILO® Pop-up Store Opening Ceremony at The ONE on 10 January. Renowned model Jennifer Tse and popular group Shine were invited to the ceremony, sharing the joy of Chinese New Year.
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:CHOCOOLATE x BABY MILO® x SOFTHARD Pop-up Store Launch Event07.Dec.2013

To celebrate the 25th Anniversary of both I.T and SOFTHARD, :CHOCOOLATE worked hand in hand with SOFTHARD as well as the diffusion line of Japanese street fashion brand BAPE - BABY MILO® in developing a special collection. On 7 December, the brand launched the pop-up store at Leighton Road branch in Causeway Bay, and held the :CHOCOOLATE x BABY MILO® x SOFTHARD Pop-up Store Launch Event there. During the event, Jan Lamb and Eric Kot took photos with fans to make the photo-flipbooks, capturing the memorable moment!
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